The Grateful Dead Jewelry Collection at BIXLER!
Burlington, VT, USA – Feb 24, 2020
BIXLER is America’s first and oldest jeweler (founded in 1785). We don’t consider ourselves old though. We are trendsetters, paving the way for jewelry in a way that has never been done before. All jewelry is handcrafted in North America, from responsibly sourced minerals and jewels, and sold directly to customers. More than just a brand, BIXLER is a vision of what jewelry can and should be.
It was just logical for BIXLER to partner up with Warner Music Group when the time came to commemorate one of the all-time most iconic rock’n’roll bands, the Grateful Dead.
BIXLER is packed with imaginative souls. These souls have created a collection, especially for the Dead Head community. In its ongoing effort to build solid collaborations with each of its partners, BIXLER puts a premium on representing every brand, their values, their vision in a cool and deep way, and makes this come to life via its jewelry collections.
For the Grateful Dead, this means exploring each visual concept meaningful to them. Their iconography (Bear, Bones & Roses, Skull & Roses, Queen of Diamonds) is reflected in the newly produced collection, all the while never losing focus on quality and aesthetics.
“The Greatest Story Ever Told is the American Adventure that is the Grateful Dead,” says Perry Sporn, CEO of BIXLER. “As soon as you hear the music you step into a space that is creative, colorful and inclusive. This was our goal with the BIXLER x Grateful Dead Collection; to provoke inspiration and feelings of connectedness to the Good Ol’ Grateful Dead through our handmade jewelry designs. With the use of responsibly sourced and recycled metals, complete vertical integration in all aspects of our business, from manufacturing to marketing and product development, BIXLER, America’s First and Oldest Jeweler, honors the Grateful Dead, their fans and their Legacy.”
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